Blitz for 2-Confer consisted of a letter,
a 4/C full page ad, and a 1/C broadcast
fax to a well-tested house list.
Blitz for SRA compiled 4/C ads, demo disk mailings,
6 page brochure with inserts and giant postcards.
Blitz for InterAccess, Chicago’s first ISP,
included split run tests in the Wall Street Journal (metro), full
pages in Crain’s and BusinessWeek (metro), a micro website,
self mailers and truck posters.
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SHOWCASE
To gain a competitive edge you should know
that
the SECRET OF SUCCESS in employing Accelerated Contagion lies in
the blending of the media!
It’s all in how you mix the media and sequence the events.
Accelerated Contagion is a multi-media, lead generation activity
based on response compression techniques. It is a three month program
that combines traditional media with interactive media to create
a sense of event which in turn solidifies the commitment of influencers,
adds longevity
to the impact of viral marketing, and enhances the efforts of company
evangelists.
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Accelerated Contagion Media: Traditional vs. Word Of Mouth
Media for Accelerated Contagion runs the gamut from microsites,
search engine
optimization and marketing, weblogs, chat rooms, email, voice
and fax broadcasting, telemarketing, direct mail, tradeshows,
webinars, print media, broadcast, experiential, promotion,
seeding, CGM (consumer-generated media), and evangelism.
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