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Brand Autopsy Report
The shrinking Tenure of CMOs
Spencer Stuart, a global executive search firm, has recently issued a report on the shrinking tenure of CMOs. In this report you’ll learn about:
- CMO Tenure Stats
- The Business Impact
- Factors Driving the Shrinkage
- Actions CMOs can take
It was published by Brand Autopsy.
Click here for additional info from this report.
Booz Allen Hamilton Report
This seven page PDF defines such issues as:
- Are CMOs Irrelevant?
- Fragmentation Follies
- Marketing’s Importance
- Marketing’s Shortfalls
- The Successful CMO
Marketers are in the binds of a paradox. Although new communications technologies, fragmenting audiences, and rising customer demands for increasingly individualized products and services would seem to render their knowledge and skills more relevant
than ever, senior marketing executives say they are receding further from the centers of influence in their companies.
Click here for more info on this report and a link to the PDF.
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What will Accelerated Contagion do for your WOMM? |
- Influencer relations, while potent, is slow and reaches relatively few people. Sustaining influencer relations can be very labor intensive.
- Viral marketing, while potent also, is fast, and if done well, it reaches many people. But virals are typically short lived so that Accelerated Contagion is critical.
- Cultivating evangelists can be tedious work in that it is often difficult to find volunteers who will take a leadership role, and the numbers reached are small.
Expand your numbers!
What Accelerated Contagion does is to expand the numbers for influencer relations, add longevity to your viral marketing, and raise public exposure for evangelism. What we do is build an entire WOMM program, or simply add an Accelerated Contagion component. Fees range: $5,000/$25,000.
- Accelerated Contagion is a multimedia, lead generation activity based on response compression techniques.
- It is a fully integrated 3 month program that combines traditional media with electronic media to create a sense of event, which in turn produces a substantial flow of leads in a very short time with minimal commitment of financial resources. See AC Overview.
A proven process with a long history of successes!
The process evolved from the teachings of Ernan Roman in a document subtitled “The Cutting-Edge Strategy for Synchronizing Advertising, Direct Mail, Telemarketing and Field Sales”. It was published in 1995 and for ten years has proven itself with dozens of Bates’ software vendor clients under the label, The 90-Day Blitz. It has been adapted to serve WOM marketing. See Success Stories and Testimonials within www.kbates.com.
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