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A Nickel’s worth of Background
Keith Bates has a track record of entrepreneurial
efforts and high tech ad agency management spanning
more than 30 years. The business model of the ad agency was
that of a creative strategy boutique. During this same period
Bates also founded a high tech PR firm, a software company
focused on the Ag market, a consumer publication with worldwide
distribution, and an international travel information services
company.
He has been a communications consultant
to companies ranging from such industry giants as Arthur Andersen
(when they were behaving themselves), Boeing, Chasm Institute,
IBM, JD Edwards, KPMG, Lawson, Novarra, SmartForce and Zenith
Data Systems to dozens of VC and angel funded startups.
In 2000 the agency was restructured as a
consulting group to perform as coach-troubleshooters and project
managers to corporate management. The mission -- to help senior
management drive revenue by accelerating the execution of
rapid growth business building strategies.
The thrust of Keith’s services today
lie principally in providing solutions to the challenges of
reengineering a company’s sales, marketing, and branding
processes so as to coordinate all new business activities
into a single cohesive communications strategy – one
that is based on a powerful differentiating message that speaks
to the market with a single voice. Plus the training of sales
and marketing to work together effectively.
Testimonials
From Ed McVaney, Founder/Chairman of J.D. Edwards
"I’d simply like to state that over the three years
we worked together it became obvious that Keith is a creative
genius …that helped J.D. Edwards increase sales by orders
of magnitude."
From Oak Stevens, Past president/KDM, currently a
Director of KPMG
”Keith is one of those rare breeds of consultants that
has always exceeded my expectations. Keith brings more than
just a "Brain on a stick" to every engagement.”
From Joe Piscopo,CEO, Pansophic Systems. Acquired
by Computer Associates.
I am grateful for your outstanding professional contributions
(over 5 years) to Pansophic's great successes during my career
as its founder and Chief Executive Officer (1969-1987).
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